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Channel: Daniel Laws – Web Analytics World
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The Long Road to ROI is Paved with KPIs and Storytelling

The road to ROI is paved with metrics but metrics don’t always resonate with management or the business’s goals and objectives.  The metrics often fall short on telling management where they stand with...

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Mobile Analytics Guide for Mobile Websites

According to a recent comScore report, mobile usage continues to climb and so will the demand for mobile analytics and analysis of customer behaviors. With that being said, I’ve developed this mobile...

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5 Tips to Get More Value from your Business Data

It’s a new year and a new opportunity to get more value from your business data. Just like the enhancement to your mobile device, many of your marketing tools, CRMs, email marketing platforms, etc....

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The Long Road to ROI is Paved with KPIs and Storytelling

The road to ROI is paved with metrics but metrics don’t always resonate with management or the business’s goals and objectives.  The metrics often fall short on telling management where they stand with...

View Article

Mobile Analytics Guide for Mobile Websites

According to a recent comScore report, mobile usage continues to climb and so will the demand for mobile analytics and analysis of customer behaviors. With that being said, I’ve developed this mobile...

View Article


5 Tips to Get More Value from your Business Data

It’s a new year and a new opportunity to get more value from your business data. Just like the enhancement to your mobile device, many of your marketing tools, CRMs, email marketing platforms, etc....

View Article
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