The Long Road to ROI is Paved with KPIs and Storytelling
The road to ROI is paved with metrics but metrics don’t always resonate with management or the business’s goals and objectives. The metrics often fall short on telling management where they stand with...
View ArticleMobile Analytics Guide for Mobile Websites
According to a recent comScore report, mobile usage continues to climb and so will the demand for mobile analytics and analysis of customer behaviors. With that being said, I’ve developed this mobile...
View Article5 Tips to Get More Value from your Business Data
It’s a new year and a new opportunity to get more value from your business data. Just like the enhancement to your mobile device, many of your marketing tools, CRMs, email marketing platforms, etc....
View ArticleThe Long Road to ROI is Paved with KPIs and Storytelling
The road to ROI is paved with metrics but metrics don’t always resonate with management or the business’s goals and objectives. The metrics often fall short on telling management where they stand with...
View ArticleMobile Analytics Guide for Mobile Websites
According to a recent comScore report, mobile usage continues to climb and so will the demand for mobile analytics and analysis of customer behaviors. With that being said, I’ve developed this mobile...
View Article5 Tips to Get More Value from your Business Data
It’s a new year and a new opportunity to get more value from your business data. Just like the enhancement to your mobile device, many of your marketing tools, CRMs, email marketing platforms, etc....
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